Video - Peugeot 206 "Fleet Launch" Schilthorn Switzerland


Videos Peugeot 206 Peugeot 206 "Fleet Launch" Schilthorn Switzerland



Peugeot 206 "Fleet Launch" Schilthorn Switzerland

This was a very important launch for our client Peugeot in 1998 ... we had to wow our audience of "Fleet" buyers and leave them in no doubt that the new 206 was a superb car that they should buy in shed loads. It was an extremely difficult event to mount ... all the build was at 10000 feet so our production team took twice as long as normal to construct everything because of the altitude. We nearly killed a pilot during rehearsals, who had to jettison a giant suspended Peugeot logo into the valley below as it started to swing near the rotors (surprisingly, it's not in the final show) ... and "de-rigging" the event, we dropped a cradle of technical gear from 2000 feet just missing a house because a sharp piece of equipment cut through the webbing. We were relying totally on good weather which was miraculously delivered. Despite all the drama ... it was one of the most exhilarating shows myself and my business partner Nic Beeby have ever produced and it was a great success ... the 206 became Peugeot's best selling car ever!! Enjoy!! John O'Brien

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Duration: 4 minutes : 1 seconds
Author: PrioryOrchard
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